Ancient Egyptian.
Ancient Egypt was a time of pioneers in the cosmetics world, both men and women would wear makeup, this was to show their status, for fashion and to protect their skin from the sun. Wearing more makeup meant that they were higher up the social ladder, meaning that royalty and nobles wore the most. The Egyptians took great pride in their appearance and wanted to enhance their looks any way they could, mainly with the use of makeup.
Makeup Artist - Olivia Morley
Models - Mali Bevan Evans, Olivia Morley
Makeup Artist - Olivia Morley
Models - Mali Bevan Evans, Olivia Morley
Ancient Greek.
The Ancient Greeks were not the bronze Gods most people think they were, protecting their skin with creams and lotions and keeping in the shade to stay as a pale as possible was the ideal. Most ingredients used for cosmetics were natural; like plants, flowers and seeds.
Makeup Artist - Olivia Morley
Model - Natasha Collins
Makeup Artist - Olivia Morley
Model - Natasha Collins
Ancient Japanese.
The Ancient Japanese were a graceful and beautiful, red, white and black were the shades of choice, with sharp geometric shapes and elaborate hair.
Makeup Artist/Model - Olivia Morley
Makeup Artist/Model - Olivia Morley
Elizabethan.
The Elizabethan era was a makeup forward time where everyone and anyone wore painted faces. They achieved their idea of ‘beauty’ in painstaking and often lethal ways. Looking at portraits of Elizabethan women you can notice the differences between the Tudor period before; snow-white skin, red cheeks, bright eyes, red lips and fair hair. Queen Elizabeth I possessed the 16th century’s standards of beauty; a straight narrowed nose, wide eyes, pale skin and red hair.
Makeup Artist - Olivia Morley
Models - Olivia Morley, Emily Collins, Megan Tate
Makeup Artist - Olivia Morley
Models - Olivia Morley, Emily Collins, Megan Tate
Stuart.
The Stuart’s ideal beauty was pale skin, dark hair and a small double chin.
Makeup Artist - Olivia Morley
Model - James Packer
Makeup Artist - Olivia Morley
Model - James Packer
18th Century.
In the 18th Century it was considered appropriate to wear makeup and to not be ashamed to do so.
Makeup Artist - Olivia Morley
Models - Hollie Hayes, Megan Tate, Olivia Morley
Makeup Artist - Olivia Morley
Models - Hollie Hayes, Megan Tate, Olivia Morley
Victorian.
Victorian women wouldn’t wear much makeup; however, they would discreetly use it to cover up blemishes or enhance their natural beauty. Queen Victoria herself frowned upon the use of makeup and associated it with harlots.
Makeup Artist - Olivia Morley
Models - Olivia Morley, Mali Bevan Evans
Makeup Artist - Olivia Morley
Models - Olivia Morley, Mali Bevan Evans
Edwardian.
In the Edwardian era brunette hair with a pale complexion and rosy cheeks was considered the ideal beauty. Cosmetics was frowned upon in the Victorian era, but became very popular in the Edwardian era. This was due to cosmetics being easy to purchase from beauty salons, if women were embarrassed they could pick them up from the back door. In 1909, Mr Selfridge opened up cosmetic counters, which would encourage women to try cosmetics on before purchasing them.
Makeup Artist - Olivia Morley
Model - Megan Tate
Makeup Artist - Olivia Morley
Model - Megan Tate
1920s.
The 1920s brought about a revolution in the makeup industry, it was a time of change and a time where women began to take charge. The era of the flappers was a time where 1920s laddies could show off their bad side and party all night long. Makeup brands like Max Factor and Maybelline flourished and made their way into every woman’s handbag. Makeup was a way for women to overcome and recover from the horrors of World War I.
Makeup Artist - Olivia Morley
Models - Olivia Morley, Mali Bevan Evans, Olivia Morley
Makeup Artist - Olivia Morley
Models - Olivia Morley, Mali Bevan Evans, Olivia Morley
1930s.
In the 1930s makeup progressed, Max Factor brought about huge innovations in the makeup industry, followed by other big names; Rimmel, No7, Maybelline and many others.
Makeup Artist - Olivia Morley
Models - Steph McEvoy, Jess Rycroft
Makeup Artist - Olivia Morley
Models - Steph McEvoy, Jess Rycroft
1940s.
In the 1940s war time restrictions impacted on cosmetics; shortages of cosmetic ingredients, like alcohol meant that there was less fat and oil based products and shortages on glycerine products. Rationing was hard on women’s makeup use, so rather than go without makeup women would get creative and use substitutes women would use watered down gravy or coffee to create the illusion of stockings, brow pencil was used to draw a seam on.
Makeup Artist - Olivia Morley
Models - Steph McEvoy, Megan Tate
Makeup Artist - Olivia Morley
Models - Steph McEvoy, Megan Tate
1950s.
1950s women were strong, chic and elegant, they wanted to become feminine again after taking on the men’s roles during the war.
Makeup Artist - Olivia Morley
Model - Jess Rycroft
Makeup Artist - Olivia Morley
Model - Jess Rycroft
1960s.
In the 1960s, it was very youth orientated, the baby boomers were coming of age and began to define the swinging sixties as their own. Makeup looks were at either end of the spectrum, there was the natural look of the hippies and the dramatic eye makeup of the MODS. The MOD look involved black-and-white and geometric patterns, 1960s “IT girl” Twiggy was an advocate for the look. The hippies look consisted of natural faces and products, although face and body painting went hand-in-hand with the “Flower Power” movement.
Makeup Artist - Olivia Morley
Models - Natasha Collins, Olivia Morley, Mali Bevan Evans, Olivia Morley
Makeup Artist - Olivia Morley
Models - Natasha Collins, Olivia Morley, Mali Bevan Evans, Olivia Morley
1970s.
In the 1970s, it was a decade of great economic, social, political and technological change worldwide. The liberty of women made a huge advancement in the seventies, feminists worldwide demanded changes for women at home, work and all aspects of life. However, feminism prevented a dilemma for wearing makeup, the liberated who didn’t want to be seen as a sex symbol, also wanted to still feel comfortable within themselves. More natural products were produced, the beauty industry were happy to provide for their customer’s needs, producing products that were natural or barely visible. Disco and punk were big culture groups in the seventies.
Makeup Artist - Olivia Morley
Model - Jess Rycroft
Makeup Artist - Olivia Morley
Model - Jess Rycroft
1980s.
The 1980s saw a dramatic change from all the previous decades before, where women had kept makeup to a light and natural style. Women and men of the eights became more experimental with bold and bright colours.
Makeup Artist - Olivia Morley
Models - Hollie Hayes, Olivia Morley, Megan Tate, James Packer
Makeup Artist - Olivia Morley
Models - Hollie Hayes, Olivia Morley, Megan Tate, James Packer